Nine decades of unbroken tradition. Nine decades of resilient service — through wars and weddings, mountains and gullies. Like its riders, this legendary machine is made of soul, sinew and steel. The 2023 Bullet. New heart. Same beat.
BLOODLINE
Most motorcycles come and go, but a chosen few become icons. The Bullet 350 isn’t just a machine. It’s a legend with a legacy of over nine decades. It has carried generation after generation of riders to the most important moments of their lives. Today, its history gleams as bright as its gold pinstripes, each stroke a testament to the Bullet’s valor and spirit.
STEEL
An iconic silhouette, a steadfast chassis and an unwavering heart. In the last ninety years, the Bullet 350 has established itself as a resolute ally for the bravest of the brave. From the unforgiving battlefields of the 20th century to the most treacherous terrain of the Himalayas, it has proven its resilience over and over, becoming a symbol of strength and fortitude
